Business Line of Credit Leads

What this is

Merchants shopping for a revolving facility. Many will not qualify at a bank and will end up in an advance or a revenue-based product — which makes this a productive top-of-funnel source.

What you get

• Revolving-credit intent signals
• Frequently converts to advance offers
• Mid-size ticket range
• Blends with business loan data

How it gets to you

Getting the most out of it

• Filter tight, then send wide. A narrow box with high volume beats a broad box you have to hand-sort.
• Sequence everything. Single-send campaigns waste the majority of a file, regardless of how good the data is.
• Route replies instantly. The gap between a merchant replying and a rep responding is the single biggest leak in most shops.

Questions on Business Line of Credit Leads