Deliverability · Infrastructure · 8 min read
The MCA Cold Email Deliverability Checklist
Everything that has to be true before you send the first thousand emails.
Read → Copy · Campaigns · 6 min readWhat Actually Gets an MCA Email Opened
Subject line patterns that survive contact with a merchant inbox.
Read → Campaigns · Strategy · 9 min readHow to Structure a 7-Touch MCA Email Sequence
The touch-by-touch framework that gets replies from merchants who ignored touch one.
Read → Compliance · 7 min readCAN-SPAM Compliance for MCA Brokers
A plain-language walkthrough of what the rules require of an outbound email program.
Read → Strategy · Underwriting · 6 min readHow to Qualify an MCA Lead Before You Pick Up the Phone
The filters that separate a fundable file from a wasted hour.
Read → Strategy · Economics · 5 min readStop Buying on Cost Per Lead
The only metric that decides which data source is actually working.
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